When we begin working with clients, often the first thing they ask is “What is the best way for me to get the word out about my business?” They immediately want to dive into marketing, or in other words, put the proverbial cart before the horse. Why not marketing first? Because marketing is your branding and your message, and how do you fund that message? Revenue! Increasing revenue is one of the first discussions we have with our clients. Yes, each of us got into the wellness business to create happier and healthier communities and change lives with the gift of fitness, but we also want to earn a living. How do we do that? We start with a solid sales process.
A clear and defined sales process allows you to provide consistency with your clients. They have taken this step to make their health a priority , and the last thing they need is confusion regarding the investment they have made in themselves. All your staff should be trained on your sales process so that any time a client has questions, they can find the answers quickly. With a clear and defined sales process, if something is not working, it’s easy to fix because it’s understood by everyone in your organization. Finally, taking the time to develop your sales process helps you develop your culture as a business and wellness provider. Once your sales process is in place and staff are trained, the message surrounding the immense value of your services becomes the gel that holds your organization together.
If you want more information on how to develop a solid sales process, just send us a message. We’re here to help you find solutions that “FIT” your business needs.