As a wellness-business owner, you are in a unique position to create positive change for your clients on many levels. Not only are you in the business of helping people look and feel better, but you create healthy communities of connection and commitment to lifelong health. You provide an incredibly valuable product and service, and it’s important that your pricing reflect that value.
First, take a look at your current pricing options and ask yourself, “Do these pricing options really reflect the value that we provide to our clients?” You may also ask, “Do these pricing options promote client commitment to make the investment in themselves?” Create simple choices for your clients that enable them to seamlessly make that commitment to their health.
Second, consider your goals as a business owner. Are you filling all your classes? If so, awesome! If not, it might be time to take a closer look at pricing. Don’t just say to yourself, “Hey, I think it’s time to raise my prices” but look at your growth over time. If you’re not growing at the rate that you had hoped, it’s likely time to dig into your pricing. And if you don’t have a membership option for your clients, ask yourself why not? As previously mentioned, we are creating connected and committed communities through health and wellness. What better way to create that connection than through membership to your wellness community?
If you want more information, on how to put your pricing on paper and create simple options for your clients, just send us a message. We’re here to help you find solutions that “FIT” your business needs.